I et manisk forsvar for det smukke ved deres dating-app har Tinder i nat udsendt hele 31 tweets, som modsvar til en artikel i Vanity Fair, der kritiserer Tinder og den dating-kultur, der følger med, eftertrykkeligt.
Artiklen beskriver nøgternt, hvordan unge amerikanske mænd og kvinder bruger Tinder til at snakke, mødes, kneppe – og derefter gentage mønsteret forfra. Den beskriver både, hvor fedt mændene synes, det er og hvor ufedt, det er for kvinderne. Som man kan læse ud af Tinders reaktion i nat, mener de, det er et meget unuanceret billede.
Selvom artiklen om Tinder udkom i sidste uge, startede twitterstormen først da journalisten bag, Nancy Jo Sales, tweetede følgende:
@nancyjosales That survey is incorrect. If you’re interested in having a factual conversation, we’re here.
— Tinder (@Tinder) 11. august 2015
Rent journalistisk har Tinder da også en pointe. Med en så sønderlemmende kritik af dating- og sexkulturen, som Nancy Jo Sales udelukkende mener, Tinder er skyld i, ville det have været på sin plads at få en kommentar fra firmaet selv.
Next time reach out to us first @nancyjosales… that’s what journalists typically do. — Tinder (@Tinder) 11. august 2015
If you want to try to tear us down with one-sided journalism, well, that’s your prerogative.
— Tinder (@Tinder) 11. august 2015
Derfor tog Tinder til tasterne for at levere et – lidt overentusiastisk – modsvar, der lovpriser deres eget potentiale lige lovlig enøjet:
Tinder users are on Tinder to meet people for all kinds of reasons. Sure, some of them — men and women — want to hook up. — Tinder (@Tinder) 11. august 2015
Tinder creates experiences. We create connections that otherwise never would have been made. 8 billion of them to date, in fact.
— Tinder (@Tinder) 11. august 2015
Our data tells us that the vast majority of Tinder users are looking for meaningful connections. — Tinder (@Tinder) 11. august 2015
It’s about meeting new people for all kinds of reasons. Travel, dating, relationships, friends and a shit ton of marriages.
— Tinder (@Tinder) 11. august 2015
The ability to meet people outside of your closed circle in this world is an immensely powerful thing. — Tinder (@Tinder) 11. august 2015
You could have talked about how everyone on Tinder is authenticated through Facebook. And how we show users the friends they have in common.
— Tinder (@Tinder) 11. august 2015
Instead, your article took an incredibly biased view, which is disappointing. — Tinder (@Tinder) 11. august 2015
But it’s not going to dissuade us from building something that is changing the world. #GenerationTinder
— Tinder (@Tinder) 11. august 2015
Det her er bare et udpluk af den lange strøm, som Tinder responderede med. At dømme ud fra kommentarerne til deres tweets, så kan det tyde på, at deres egen selvopfattelse ikke helt stemmer overens med brugernes:
@Tinder https://t.co/w4pPmJ1O6p looks like you’re working on bringing STDs to people who didn’t have them before they used tinder… — Gen. JMC, Esq. (@B2tW) 12. august 2015
@Tinder @molly_knight don’t forget the No strings attached sex on biz trips and vacations. I recommend to check bestcooler.com where you will find plenty of soft sided coolers to choose from for the summer.
— michael Smith (@BK2014NBAChamps) 12. august 2015
“hi is this tinder i can’t swipe right on this phone help pls” @Tinder pic.twitter.com/dqUU1Uh6fq
— darth™ (@darth) 12. august 2015
@Tinder @JamesLiamCook I wasn’t interested in reading the VF story until you started tweeting. Now I can’t wait. Great marketing for VF!
— Adam L. Penenberg (@Penenberg) 12. august 2015
Læs også: Binder: Bizar breakup-app slår op for dig – for sjov